APPLICATION OF TARGET COSTING METHOD IN HOSPITALITY INDUSTRY

application of brand personality scale in automobile industry: the study of samand’s brand personality dimensions

این تحقیق شخصیت برند سمند را در ایران با استفاده از مدل پنج بعدی آکر (1997) بعنوان یک چهارچوب بطور توصیفی سنجیده است. بنابر این چهارچوب که دراصل در 42 جزء (42 ویزگی شخصیتی) ودر پنج بعد شخصیتی طراحی شده بود ودر کشورها وصنایع مختلف آزموده شده بود, پرسنامه به زبان فارسی ترجمه شده و با استفاده از روشهای ترجمه معکوس و مصاحبه عمیق با 12 متخصص ایرانی به 38 جزء کاهش یافت. و نظرسنجی ای در پنج نمایندگی ا...

Target Cost Management And Its Application In Iran's Industry

Finding the Hospitality Industry

Some academics from the UK have published a conception of hospitality, which they argue is the basis for the understanding of the hospitality industry and for teaching and research in hospitality management (Brotherton, 1999; Lashley, 2000; Lashley and Morrison (eds.), 2000). This paper is in two parts. First, I will review the fundamental ideas proposed in these publications to illustrate that...

Branding and Spatial Preemption: An Application to the Hospitality Industry

In many settings where spatial preemption might be expected to produce tightly concentrated industry structures, firms share the market instead. Using a strategic investment model, I show that this can be rationalized by accounting for heterogeneity in consumer demand, particularly with respect to branding. I present an empirical example using data on the branded segment of the lodging industry...

Finding the Hospitality Industry? Or Finding Hospitality Schools of Thought?

The aim of this article is to provide an overview of hospitality research and how it has developed over the last thirty years. To do this, the state of hospitality research is briefly reviewed and Veal’s (2002) analysis of leisure studies is presented. Hospitality is then compared with leisure studies in order to identify similarities and differences. This comparison then leads to the identific...